SEO is especially important for small businesses during the coronavirus pandemic because: Travel restrictions are causing consumers to seek out nearby businesses. As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take.When it comes to maintaining and building your organization in the face of the rapidly changing business climate, SEO and digital marketing will remain your cornerstone.SEO is something that needs regular maintenance.

Now when we talk about adding the keyword of covid-19 in your blog, it includes benefits and disadvantages too. As we all know corona pandemic affects very small as well as big business. So using the keyword is not so effective in the blog. But it will help in explaining some aspects of the blogs. 

Don’t ignore SEO during COVID-19, even if all you can do right now is the bare minimum. What you do—or don’t do—now will impact your business post-pandemic.

To maintain a strong presence with your customers, you will also need to think about how to engage them across multiple channels, including organic, paid, and email. Your organic strategy should incorporate the targeted content discussed above to help you get your brand out in front of existing and new potential customers who engage with content online.

Usually it also depends upon the content you are going to put, then according to that the keyword of covid-19 should be put.Some restrictions are placed by google and youtube so it is sometimes important or become mandatory to put corona pandemic topics in the blog.

If you put organic keywords it will work  more efficiently.Sometimes it also neglects to give significant reach to the people on the search engine.

Don’t harbour too much anxiety over the decision, use what makes sense for your organization. It is mainly appropriate according to the content.